This month my revenue split is 80% direct bookings. Direct bookings are awesome for so many reasons and I have talked about this before when discussing why we have our own site on Lodgify and don't just rely on OTAs like Airbnb. Sure you can collect the total amount of the booking - more money - YAY. You don’t have to pay commissions to a booking agent or OTA like Airbnb - more money - YAY. But ... Read the Post
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Top tips for STR Photoshoots
Having successful STR Photoshoots are a must and often something that I bring up over and over again during my Listing Audits. Last week, I had a photoshoot in my Pencil House - not my first shoot as a host, and definitely won't be my last. I try to get fresh photos each year or so or if I have done a major redecoration. After more than 10 years in hosting I have learnt a lot, and am continuing to ... Read the Post
Is your Airbnb Bio converting into more Bookings?
When was the last time you took at a look at your airbnb bio for your Short Term Rental? Your Bio on your OTA listing account (Airbnb, VRBO etc), your direct booking website OR even your instagram or Facebook? Last week, I emailed out to my list and got some fantastic comments and messages back with clients, past and present, sharing their bios. Did you know your Airbnb Bio will help you convert ... Read the Post
So you think you are a writer??
Are we really all writers? They say that everybody has at least one book inside of them. So 2022 will be the year that shows if this is true or not for me. I have not one but TWO books in the works. So on today's post, I will take a break from my usual tips for Short Term Rental Hosts to talk about myself for a bit. Some History (as a writer) I have always dabbled with writing - blogs, ... Read the Post
The Psychology of Social Proof in Short Term Rentals
...and How to Use Great Airbnb Reviews in Your Marketing This week, I sent out an email to my Tokyo Family Stays list asking them to review us on Google My Business. This is on top of the messages I send on Airbnb and our other OTA booking platforms asking for a great Airbnb review. Why do we do this - for social proof. Social proof isn't just a sales trick. It is a social reality that human ... Read the Post